John Cook
Recent Posts
Webinar: Buyer Enablement Is the Only Strategy That Matters
by John Cook | Nov 05, 2019 | buyer enablement, webinar
What Is A Solutions Consultant? Deep Expertise and a Demo Crunch
by John Cook | Sep 27, 2019 | sales engineer, presales, sales titles, solutions consultant
What Is A Solutions Consultant? The role of a Solutions Consultant is often misunderstood, not least because it goes by so many names. In fact, there’s a bit of a circus of...
read moreWebinar: The Perfect Presales Demo Environment with Peter Cohan
by John Cook | Sep 20, 2019 | buyer enablement, b2b, Garin Hess, sales, presales, saas, consensus
Webinar: How To Craft Razor-Sharp Sales Questions
by John Cook | Sep 10, 2019 | buyer enablement, b2b, Garin Hess, sales, saas, consensus
Webinar: Building Buying Consensus: Lessons From 20 Years of Research
by John Cook | Aug 24, 2019 | buyer enablement, B2P Partners, b2b, Garin Hess, sales, Wayne Cerullo, saas, consensus
Webinar: How To Nail the Human + Technology Mix in the Customer Journey With Jason Voiovich
by John Cook | Aug 24, 2019 | Jason Voiovich, buyer enablement, b2b, customer journey, Garin Hess, sales, saas, consensus, product demo
Webinar: Coaching Buyer-Centric Sales With Kevin Davis
by John Cook | Aug 23, 2019 | buyer enablement, b2b, sales funnel, Garin Hess, sales, sales stages, Kevin Davis, saas, consensus
Webinar: Moments That Make the Sale With Andy Paul
by John Cook | Aug 23, 2019 | buyer enablement, b2b, Andy Paul, Garin Hess, sales, saas, the sales house, consensus