Since the 2021 SE Compensation and Workload Report was released earlier this year, you’ve probably thought about the trends developing in the Presales sector. One thing is sure,...
read moreJohn Cook
Recent Posts
The Hidden Gems From Sales Engineering Research
by John Cook | Oct 01, 2021 | sales engineering, presales, Scaling Presales
2 Gaps to Bridge in order to Scale Presales
by John Cook | Sep 16, 2021 | Scaling Presales
For more than two years, “scaling presales” has topped the list of hot button challenges that leaders—presales and sales—have tried to solve.
read moreWebinar: Change Before You Have To: Leading the Presales Transformation Inside Your Organization
by John Cook | Jul 22, 2021 | Scaling Presales
Our Presales profession is undergoing a major change. Are you thinking of, or in the thick of, trying to lead your organization through the Digital Presales transformation? If...
read moreWebinar- Sales Shouldn’t Hurt: How to Connect More Sustainably with Your Prospects and Build Stronger Relationships
by John Cook | Jul 14, 2021
Stop selling pain and earn the right to sell with empathy! You left the last demo feeling great. You did exactly what you were trained to do - you found the pain during...
read moreWebinar- Working Seamlessly as a Sales Team
by John Cook | Jun 18, 2021
Your revenue team has two main components: Presales and Sales. How do you get the most out of both of them? Every complex B2B sales opportunity requires two key roles in order...
read moreWebinar- Automated Demo Content - Getting It Right
by John Cook | Jun 04, 2021
Getting your Demo Automation strategy right is essential to the success of you team. How do you get this initiative off the ground?
read moreWebinar- Paying Presales: How to Maximize Motivation & Results
by John Cook | May 25, 2021
How do you determine the best comp plan for your team? How people are compensated drives a good portion of their behavior, but Presales compensation plans vary widely in both...
read moreWebinar- Seven Skill Levels for Stunningly Successful Discovery
by John Cook | Apr 07, 2021
Many sales and presales practitioners say they are skilled at doing Discovery – but are they? Where are you on this progression?
read moreWebinar- What is Presales? I Don't Remember! with John McGann
by John Cook | Mar 23, 2021
The Lines are Blurring … Sales is Presales Post-sales was always Presales Marketing is Presales (what??) Presales is enjoying...
read more"Selling Is Hard. Buying Is Harder." is the definitive work on Buyer Enablement.
by John Cook | Jul 09, 2020 | buyer enablement
We literally wrote the book on Buyer Enablement, and it's already an Amazon Best Seller!
read more