Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Sales: Is It Time to Rethink End-of-Month Strategy?

    "End-of-month selling behaviors common to most business-to-business sales organizations have a negative impact on overall sales win rates and deal sizes." These were the findings...

    read more

    Demand Gen's B2B Marketing Exchange: Top 3 Takeaways

    It seems every conference or trade show has sessions that leave people feeling inspired, motivated and intrigued — and then the ones that leave people thinking, “how’d that make...

    read more

    Group Buying Dysfunction in B2B Sales: It’s Still a Problem

    Remember when CEB revealed last year that the average buying group size had jumped from 5.4 stakeholders to a staggering 6.8 - with predictions that number would only continue to...

    read more

    Sales and Marketing: Personalize to the Persona or Person?

    Personalization is the latest buzz word in the world of B2B marketing and sales. We’ve come to realize that mass generic emails and cold calls with blanket sales pitches not only...

    read more

    What Personalized Sales Content Really Means

    We're obsessed with the concept of "personalizing" everything nowadays. As more B2C marketing and selling strategies seem to bleed into B2B strategies, personalization is no...

    read more

    Accelerate Pipeline Production: The Power of Personalized Demo Automation in Pre-Sales

    While all the glory may be in the closed deal, we can’t forget that the effort we invest in marketing and pre-sales is what landed us the seat at the table in the first place....

    read more

    Three Levels of Branching Demo Automation

    The patented branching demo automation technologyy that drives CONSENSUS enables prospects to self-select their way through personalized video demo of your product or solution and...

    read more

    What Do B2B Buyers Care About?

    I previously wrote that if you don't start thinking like buyers, your close rate will plummet. I said, sparking some controversy, that there are no such thing as complex...

    read more

    Stop Forecasting Sales by Stages

    Get Rid of Your Salesforce Stages Sales leaders, why are you using the standard sales stages in Salesforce? Or any other CRM for that matter? Do you think your CRM knows the...

    read more

    The Sales Black Box: Are You Tracking Demo Analytics?

    By Garin Hess, Founder and CEO of Consensus,@garin_hess

    read more

    Use Personalized Demo Videos in Inbound Sales

    This How-To Consensus blog is part of theSales Development Use Case

    read more

    Why Personalized Video is Revolutionizing the Sales Process

    One year ago TechCrunch proclaimed that 2016 would be"The Year of the Sales Stack." They were right; the technology a company adds to its sales stack can really make or break its...

    read more

    CEB Summit: Buying Grows Tougher

    ByTate Smith,@goconsensus Recently, CEB held its annual Sales & Marketing Summit. The headline was simple: Buying grows tougher • 51% - Percent of customers willing to buy, but...

    read more

    Who creates all the content salespeople need along the customer’s journey?

    By Hilary Bird, @hilbonix,@goconsensus

    read more

    Consensus Snags #9 in UVEF Top Utah Tech Startups

    By Hilary Bird, @hilbonix

    read more