Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    Aaron Janmohamed

    Aaron Janmohamed
    I started out in enterprise sales and had a great run for a little over 10 years. But I was always interested in brand strategy, messaging and positioning. At one point near the end of my sales run, while still carrying a quota, I took on some marketing projects and eventually owned the product marketing function. And I loved it! I've always gotten myself engaged in building strategic narratives, generating demand and strengthening brands. I just do it at scale now for high-growth SaaS.
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    Recent Posts

    What is Presales?

    This may be the most shameless SEO-driven post we ever publish, but it turns out enough people Google “what is presales” to merit its own blog. As a presales scaling solution,...

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    Who Really Closes the Deal? The Best Case for Buyer Enablement

    Most people think the sales team closes the deal. There’s an entire category of sales professionals known for complex selling. But there’s no such thing as a complex sale!...

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    4 Must-Haves to Deliver a Successful Product Demonstration

    Demos are just not one-size-fits-all. Though the term “demo” is ubiquitous in presales and sales settings, teams aren’t consistent in defining what a good demo should look...

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    How presales is transforming sales ...and why sales leaders need to pay attention

    One of our biggest customers recently told me that all of the tech, the training, the certifications, the money that’s poured into sales is designed to 1) help sellers get in...

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    6 Reasons Why You Shouldn’t Buy Consensus

    We’re not for everyone, and we get that. In fact, over the years, we’ve built up a pretty good idea of who does and who doesn’t fit Consensus. 

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