By Hilary Bird, Marketing Manager at Consensus, @Hilbonix
WHY BLOG POSTS?
By now, we’ve heard the buzzwords surrounding the importance of content creation (especially blog posts) in the online marketing world. To name just a few of the terms and phrases getting tossed around:
Creating quality content in a timely manner is hard. Especially for those of us small companies or startups that don’t yet have positions designated specifically just for creating marketing content. But there are ways to overcome this somewhat daunting process. So we here at Consensus have put together a short list of the top five ways to improve the speed of your content creation process without compromising its quality.
1. PRACTICE SELF DISCIPLINE
Let’s say it currently takes you about two or three hours to write out a blog post worth posting. That’s not terribly long, but it’s enough time to noticeably take away from other responsibilities you should be focused on. So try cutting that time in half by developing a routine for blog writing. Put aside one or two hours a week and tell yourself, “by the end of this, I WILL have a post written.” It might need editing, and you’ll probably have to revise later, but it’s THERE. The only way you’re going to cut down your time is by practicing the speed at which you can write, and the only way to increase that speed is through practice, practice, practice.
2. KEEP IT IN THE BACK OF YOUR MIND
So you sit down to begin the session you’ve put aside to write a blog, and then you spend half of it staring at a wall, wondering what to write about.
Before you sit down for your writing session, have the idea already laid out. It could be just a title, but enough to give you direction. Pro Tip: keep a list of topics you might think of throughout each day. That way, you can reference back to it and always have an idea list going.
3. HOLD YOURSELF ACCOUNTABLE
Simply put, make sure you have that blog post at least rough drafted out by the end of your writing session. Set consequences for yourself if you don’t follow through. Set occasional rewards for yourself when you do.
4. USE BULLET POINTS TO BREAK UP YOUR POST
Speaking to the actual format of the blog post, bullet points are a great way to help you:
- organize your thoughts
- keep viewers interested by giving clear topics of discussion
- keep things brief
5. WRITE ABOUT THINGS YOU KNOW
Don’t spend too much time writing about things you don’t know much about. Unless you’re ready to put aside lots of time for research, you’ll end up with a post that’s filled with fluff and will hurt you more than help you. Really reflect on what it is you do every day - chances are, you’ve become an expert at some area within your position. Share that knowledge with people!