Infographic: The History of Selling

Here at CONSENSUS™, we firmly believe that demo automation is the next big thing.  It fills in the gaps between sales and marketing automation and streamlines the way businesses and consumers interact.  However, we recognize that we are far from the first people to work on improving sales interactions.  Many have come before us with the same intention: to fundamentally change the way products...

Read More

Delivering Effective Product Demos Tip #1: Don't Demo

 

Read More

How to Avoid Bad Sales Demos by Using Old School Wisdom

 

Think back to when you were a fourth or fifth grader and assigned your very first solo presentation. You got an adrenaline rush just thinking about doing that presentation due in two weeks. The dread of doing it consumed your thoughts for the rest of the day. How were you ever going to live through this?!

Was that just me who thought like that?

In any case, all good presentations require...

Read More

Why Managing Resellers is Like Herding Cats

So now you’ve been able to achieve the difficult task of building a reseller network. Many kudos are flowing your way from leaders within your organization. You get to travel, this time business class, to visit and wine & dine those key resellers who are bringing in sales. You’re doing it! You’re really bringing in sales in a low-cost and magnifying way. You’re now having visions of sandy...

Read More

Getting Into the Mind of a Buying Panel

Working in a complex sale can be tough and buying panels can make them a whole lot tougher. If you are working in a highly complex sale, you will have to get complete agreement from all of the buyers, align all of their interests, negotiate between groups, field more questions than you ever thought possible, and get an enormous headache in the process. All the while, creeping sales goals can...

Read More

Explainer Videos Versus Demo Automation

WHAT IS AN EXPLAINER VIDEO?

WordStream defines explainer videos as, “short online videos used to explain your company’s product or service”. Their purpose is to educate your audience on what you’re offering in a short and sweet manner. An explainer video is less lengthy and in-depth than a product demo, but more thorough than a promo video. A reported 76% of marketers plan to increase their...

Read More

Evaluating Resellers 101

So you’ve gathered a pool of good reseller candidates; they’ve expressed interest in exploring a partnership, and now it’s time for you to start screening who you want to do business with. Many SaaS startups tend to want to sign up with everybody as a reseller, but the truth is you should be very selective of who you allow to represent your product in the marketplace. So, you should evaluate...

Read More

Embracing Asynchronicity in Your Sales Processes

 

What is Asynchronicity?

The term asynchronicity has become quite the buzzword in the software and technology world. Put in customer terms, asynchronous technology gives the ability to do things on their terms, on their time, and in the way they want it done. Within the sales and marketing process, there is a great deal of this going on. When a person goes to read a post on your blog, or when...

Read More

Demo Automation: Making Sales 3x More Productive

Doing live product demonstrations is such an area of inefficiency in the sales process that you can gain amazing increases in productivity using demo automation. Using self service product demo videos for at least part of your product demonstration process will pay big dividends. We're not saying demo automation means you will never do a live demo again (although that's possible and may be...

Read More

CONSENSUS™: More Than a YouTube Demo

When it comes to sales and marketing videos, YouTube has become the go-to platform and the platform that all other ones are measured against. Why? Because YouTube is free, simple, and popular. When telling prospects about CONSENSUS, we hear a lot of: “why would I use CONSENSUS when I can use YouTube and get the same thing for free?” Simply put, you’re not getting the same thing. We've talked...

Read More