Demo Automation for Marketers

Demo automation is an excellent example of sales 2.0: a thick blend of sales and marketing systems working together to generate, qualify, and close leads.  We've already looked at how account executives and prospectors can use demo automation, but now we'd like to shine the light on marketers.  Demo automation helps marketers educate, nurture, and qualify leads for the sales team (as well as...

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Demo Video Scripts: 7 Steps to Better Script Writing


Source: Flickr, Pete O'Shea, Licensed under CC

Great writing is a key ingredient to making an awesome demo video. Since becoming a scriptwriter for product demos, I have made it my mission to become a script writing expert. Maybe you’re thinking about hiring someone to write a script for you and you need to know what to expect, or perhaps you’re thinking of going it alone and need...

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CONSENSUS™: More Than a YouTube Demo

When it comes to sales and marketing videos, YouTube has become the go-to platform and the platform that all other ones are measured against. Why? Because YouTube is free, simple, and popular. When telling prospects about CONSENSUS, we hear a lot of: “why would I use CONSENSUS when I can use YouTube and get the same thing for free?” Simply put, you’re not getting the same thing. We've talked...

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Developing Personas for Buying Panels

A lot of importance has been placed on the development of “buyer personas” over the last 10 or so years.  For those unfamiliar with buyer personas, they are fictionalized representations of ideal customers based on marketing research and customer insight.  More simply, they represent your desired customers.  Personas have worked great for content marketers and have become common practice in...

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10 Tips for Twitter Business Marketing

Why Use Twitter for Business Purposes?

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