3 Questions to Ask Before Making a Marketing Video

Whether you’re an enterprise company, a small startup or a one-man show, any size company can benefit from producing marketing videos. Video has become one of the hottest forms of marketing, and for good reason. As attention spans grow shorter and the need to be instantly entertained continues to rise, video solves these needs. It’s fast-paced, visually engaging, and the best part: you can...

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Zapier Review: Brilliant SaaS Back Office Automation

How do you add a MailChimp contact into the HighRise CRM? Or, how do you get an invoice from Chargify into QuickBooks Online? These are just two examples of the challenge of integrating web-based applications.

Because SaaS (Software as a Service) is web-based, one of its primary benefits is the ability to integrate with other SaaS products, theoretically making your life easier. This is...

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Your Body Language Shapes Who You Are — TED Talk

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Getting Your Demo Up and Running: 6 Steps to Demo Production

By Katie Anderson, Lead Scriptwriter at DemoChimp@KMussman

Source: Flickr Ronaldo Ferreira, licensed under CC

How do I make a product demo? Whether you need to spend less time demoing your product or you’re just curious what goes into making a top-notch video, I have compiled a few easy steps to making a video. I actually work on the Content Creation team at DemoChimp, and I have found...

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Embracing Asynchronicity in Your Sales Processes


What is Asynchronicity?

The term asynchronicity has become quite the buzzword in the software and technology world. Put in customer terms, asynchronous technology gives the ability to do things on their terms, on their time, and in the way they want it done. Within the sales and marketing process, there is a great deal of this going on. When a person goes to read a post on your blog, or when...

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Demo Automation for Marketers

Demo automation is an excellent example of sales 2.0: a thick blend of sales and marketing systems working together to generate, qualify, and close leads.  We've already looked at how account executives and prospectors can use demo automation, but now we'd like to shine the light on marketers.  Demo automation helps marketers educate, nurture, and qualify leads for the sales team (as well as...

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Demo Video Scripts: 7 Steps to Better Script Writing


Source: Flickr, Pete O'Shea, Licensed under CC

Great writing is a key ingredient to making an awesome demo video. Since becoming a scriptwriter for product demos, I have made it my mission to become a script writing expert. Maybe you’re thinking about hiring someone to write a script for you and you need to know what to expect, or perhaps you’re thinking of going it alone and need...

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CONSENSUS™: More Than a YouTube Demo

When it comes to sales and marketing videos, YouTube has become the go-to platform and the platform that all other ones are measured against. Why? Because YouTube is free, simple, and popular. When telling prospects about CONSENSUS, we hear a lot of: “why would I use CONSENSUS when I can use YouTube and get the same thing for free?” Simply put, you’re not getting the same thing. We've talked...

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Developing Personas for Buying Panels

A lot of importance has been placed on the development of “buyer personas” over the last 10 or so years.  For those unfamiliar with buyer personas, they are fictionalized representations of ideal customers based on marketing research and customer insight.  More simply, they represent your desired customers.  Personas have worked great for content marketers and have become common practice in...

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10 Tips for Twitter Business Marketing

Why Use Twitter for Business Purposes?

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