Creating Engaging Sales Content Is Still a Major Challenge

Few marketers know customers the way that salespeople do.

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Help Sales Serve Relevant Content to Prospects Automatically

If you’re in Sales, you’ve probably told people in Marketing that you can never get enough great content to send out to prospects and buyers and keep them engaged. You’ve probably also given them your own recommendations of what kind of content would allow you to get that next call, that next closed sale. And then you’ve probably been bombarded with emails, meetings, and newsletters, as...

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What Your Buyers Value More than ROI

Do you have a piece of company collateral nearby—maybe an infographic or a pitch deck?

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Ask More Questions for Successful Sales

Salespeople tend to talk too much about themselves. It's time to ask more questions.

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It's Time to Serve Relevant Content to Your Buyers

If you’re in Sales, you’ve probably told people in Marketing that you can never get enough great content to send out to prospects and buyers and keep them engaged. You’ve probably also given them your own recommendations of what

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Providing the Right Tools to Buyers at the Right Time: The Key to Proving Value

What makes a buyer agree to a sale at a higher price point, rather than digging for a discount?

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The Proven Science How a Short Animated Video Instantly Grabs Your Audience’s Attention

As a sales or marketing professional, how do you effectively engage with buyers of your product or service? Do you use phone calls, whitepapers, email, case studies? Sure, these have their uses. But when you need to demo for all the stakeholders in the buying decision, each with their own needs and feature requirements, how do you best get your point across? The research in this great post...

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Why You Should be Using Video Demos at The Bottom of The Sales Funnel

Nothing beats the engagement rate of video in sales and marketing. According to a post on Singlegrain.com, studies show that 59% of senior executives prefer video over text (WeCapture), 75% of executives watch videos while working (Forbes), and 65% navigate over to a site after viewing a related YouTube video. If you’ve decided to allocate funds to video, you can see a nice ROI in many areas...

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For sales, the best content should Spark, Introduce, and Confront

Most expert content marketers would agree that content pieces should be insight driven and address problems customers have but might not be aware that they do.

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The Truth About Breaking and Building Mental Models

To build B2B buying consensus, you don’t need to continually refine how customers perceive you. What customers need is a significantly more refined view of how they perceive themselves.

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