Qualtrics Insight Summit: Highlights from Beats by Dre CMO

Omar Johnson, CMO of Beats by Dre, took the stage at Qualtrics Insight Summit last week in Salt Lake City. He shared some incredible insight into the business and marketing world of Beats by Dre., and what it means to market with emotion. Check out the highlights:

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Demand Gen's B2B Marketing Exchange: Top 3 Takeaways

It seems every conference or trade show has sessions that leave people feeling inspired, motivated and intrigued — and then the ones that leave people thinking, “how’d that make it as a session? There was nothing new in there.” I’m happy to share that as my first time attending B2B Marketing Exchange, I had more of those inspired feelings than the latter. I particularly liked the the way that...
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Sales and Marketing: Personalize to the Persona or Person?

Personalization is the latest buzz word in the world of B2B marketing and sales . We’ve come to realize that mass generic emails and cold calls with blanket sales pitches not only don’t work, they reek of laziness.  It’s no secret that B2B customers are shopping around just as they would for any other big purchase, such as a car or television. They are doing their research and educating... Read More

What Personalized Sales Content Really Means

We're obsessed with the concept of "personalizing" everything nowadays. As more B2C marketing and selling strategies seem to bleed into B2B strategies, personalization is no exception. Which is very smart, because at the end of the day, you still need buy-in from individual people - regardless if it's B2C or B2B. And each of these people needs a personalized message that conveys unique value...
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Three Levels of Branching Demo Automation

The patented branching demo automation technology that drives CONSENSUS enables prospects to self-select their way through personalized video demo of your product or solution and then sends notifications and proprietary data back to the sales team to give further insights into what is driving the prospect's interests. We call these demo analytics and insights Demolytics®.

Dynamically driven...

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Your B2B Close Rate is Going to Crash (Unless You Adapt)

By Garin Hess, @garin_hess

Garin Hess is a serial entrepreneur with over 15 years of hands-on in-the-trenches sales and marketing experience. He has presented at dozens of conferences, founded 2 software companies, and is currently the founder/CEO of Consensus, a personalized video platform that enables sales reps to drive agreement in B2B buying groups. For Garin, nothing else beats cooking...

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Interactive Content: The Future of the Buyer's Journey

By Hilary Bird, @hilbonix, @goconsensus

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Dreamforce '16: What You Didn't Miss

By Tate Smith, @goconsensus

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Drive Customer Metrics with Demo Automation + Email Marketing

This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use Case

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Personalized Video Demos as a Call-To-Action (CTA)

This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use Case

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