Consensus: The Scaling Presales Blog

7 Types of B2B Marketing Videos—and When to Use Them

by John Cook | Nov 21, 2018 | sales enablement tools, b2b marketing videos, Marketing, types of b2b marketing videos, when to use b2b marketing videos, b2b sales tools

What are the seven primary types of B2B marketing videos? Webinar Instructional/Demonstrational Testimonial Interview and Q&A Story Telling Video Showcase Vlog

Increasing B2B lead volume with video

by John Cook | Aug 05, 2018 | Marketing, video production

Increasing B2B lead volume with video

Narrowcasting - Why a viral video isn't always best

by John Cook | Jun 28, 2018 | Marketing

Narrowcast vs Broadcast

Four More Benefits to Sales and Marketing Alignment

by Garin Hess | Jul 23, 2017 | sales enablement software, Marketing, sales force automation

What other benefits are there to sales and marketing alignment?

3 Reasons to Make Your Marketing More Agile

by Hilary Bird | Jun 01, 2017 | Marketing

The concept of Agile Marketing has been around for a while - but executing it is much rarer to hear about. Which is funny, because it's actually much easier than more traditional...

Marketers: 3 Free Visual Design Tools You Need to Use

by Garin Hess | May 15, 2017 | Marketing

Why Do Images Matter in Marketing Content? As we talked about in ourpost on mastering marketing images, content is king in the world of marketing. But every piece of content –...

Group Buying Dysfunction - Not Just a Sales Thing

by Garin Hess | Apr 16, 2017 | Marketing

Do you know what’s the biggest roadblock facing B2B sales today? Group buying dysfunction. It is dragging out sales cycles for months and months, or worse - results in a ‘no...

How We Used Video to Drive $44K From Our Unsubscribers

by Cody Harrison | Apr 02, 2017 | Marketing, consensus

As a marketing or sales professional, you're aware of the power of email marketing for lead generation. Part of email marketing is unsubscribers; people opting out of email...

Qualtrics Insight Summit: Highlights from Beats by Dre CMO

by Garin Hess | Mar 07, 2017 | Marketing

Omar Johnson, CMO of Beats by Dre, took the stage at Qualtrics Insight Summit last week in Salt Lake City. He shared some incredible insight into the business and marketing world...

Demand Gen's B2B Marketing Exchange: Top 3 Takeaways

by Hilary Bird | Feb 26, 2017 | Marketing

It seems every conference or trade show has sessions that leave people feeling inspired, motivated and intrigued — and then the ones that leave people thinking, “how’d that make...

Sales and Marketing: Personalize to the Persona or Person?

by Garin Hess | Feb 19, 2017 | Marketing

Personalization is the latest buzz word in the world of B2B marketing and sales. We’ve come to realize that mass generic emails and cold calls with blanket sales pitches not only...

Drive Customer Metrics with Demo Automation + Email Marketing

by Garin Hess | Oct 11, 2016 | Marketing, How To's, consensus

Let Demo Automation Drive Customer Metrics:

Personalized Video Demos as a Call-To-Action (CTA)

by Garin Hess | Oct 09, 2016 | Marketing, How To's, consensus

This How-To Consensus blog is part of theMarketing-Lead Generation / Product Education / Lead QualificationUse Case By Brian Zurcher and Hilary Bird,@goconsensus Blogs are a...

B2B Advertising That Actually Converts: Landing Page + Consensus Demo

by Garin Hess | Oct 02, 2016 | Marketing, How To's, consensus

This How-To Consensus blog is part of theMarketing-Lead Generation / Product Education / Lead QualificationUse CaseBy Brian Zurcher and Chase Lewis,@goconsensus

How to Create Interactive Video Content from Trade Shows & Events

by Garin Hess | Sep 27, 2016 | Demo Production, Marketing, How To's, consensus

This How-To Consensus blog is part of theMarketing-Lead Generation / Product Education / Lead QualificationUse CaseBy Brian Zurcher and Chase Lewis,@goconsensus