Why Managing Resellers is Like Herding Cats

So now you’ve been able to achieve the difficult task of building a reseller network. Many kudos are flowing your way from leaders within your organization. You get to travel, this time business class, to visit and wine & dine those key resellers who are bringing in sales. You’re doing it! You’re really bringing in sales in a low-cost and magnifying way. You’re now having visions of sandy...

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Fundraising: A Necessary Evil or Rigorous Learning Opportunity?

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Evaluating Resellers 101

So you’ve gathered a pool of good reseller candidates; they’ve expressed interest in exploring a partnership, and now it’s time for you to start screening who you want to do business with. Many SaaS startups tend to want to sign up with everybody as a reseller, but the truth is you should be very selective of who you allow to represent your product in the marketplace. So, you should evaluate...

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Embracing Entrepreneurship: Finding Yourself

Know thyself. -- Inscription on Ancient Greek Temple

This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man. -- Shakespeare (Polonius in Hamlet)

 

No risk, no reward. 

It's true. I am obsessed with startups. And pretty much only startups. After the startup phase I get a little bored. No, a lot bored. And if I'm...

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