Researching Your Competition to Build Your Business

Businesses who want to distinguish themselves from competitors often tend to intentionally place out of mind and sight other companies whose products or services compete with their own.  This happens for several reasons.  Executives may be afraid of giving credibility or publicity to competitors by acknowledging them.  New startups or companies that are emerging against larger opponents are...

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4 Tips to Finding a Useful Reseller Partnership


Source: Flickr Alfonso Pierantonio, Licensed under CC

One of the most frequent preoccupations (and stresses) of SaaS leadership is how to expand reach and sell to more people...Distribution...Even in the best managed sales groups, there is a limit on the number of leads that you can reach. Often, software companies turn to strategic partners and resellers to gain broader market exposure....

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What are Product Integrations and How Can They Be Useful to You?

By Scott Rafferty @Scott_Rafferty

These days product integrations are one of those buzz terms you hear about on an almost-annoying frequency. Well, there’s a good reason for that - product integrations are a great way for you improve your product offering, increase the value of your solution, and open up new customer markets. In short, product integrations are a great thing, and we’ll tell...

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Zapier Review: Brilliant SaaS Back Office Automation

How do you add a MailChimp contact into the HighRise CRM? Or, how do you get an invoice from Chargify into QuickBooks Online? These are just two examples of the challenge of integrating web-based applications.

Because SaaS (Software as a Service) is web-based, one of its primary benefits is the ability to integrate with other SaaS products, theoretically making your life easier. This is...

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What is Neuroplasticity and How Does It Affect Us?

By Scott Rafferty, CBDO at  DemoChimp@Scott_Rafferty

Lumosity, claiming the brain health benefits of their games are based on the science of neuroplasticity. The other day, my spouse asked me “what is neuroplasticity?” Luckily neuroplasticity is a topic that has fascinated me for the last 7 years, and is one of those concepts that, once you understand, will inform how you see and interpret...

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Why Managing Resellers is Like Herding Cats

So now you’ve been able to achieve the difficult task of building a reseller network. Many kudos are flowing your way from leaders within your organization. You get to travel, this time business class, to visit and wine & dine those key resellers who are bringing in sales. You’re doing it! You’re really bringing in sales in a low-cost and magnifying way. You’re now having visions of sandy...

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Fundraising: A Necessary Evil or Rigorous Learning Opportunity?

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Evaluating Resellers 101

So you’ve gathered a pool of good reseller candidates; they’ve expressed interest in exploring a partnership, and now it’s time for you to start screening who you want to do business with. Many SaaS startups tend to want to sign up with everybody as a reseller, but the truth is you should be very selective of who you allow to represent your product in the marketplace. So, you should evaluate...

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