5 Tips to Making Product Demos That Sell

Source: Flickr Ronaldo Ferreira, licensed under CC

I was talking with my friend Danielle who has been in the sales and consumer feedback industry. We got on the subject of product demo videos, and how they correlate to more sales. Because of my recent job change, I have been fielding more questions from friends about what I do on the demo creation team—and how it even makes a difference....

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Are Product Demos a Waste of Time?

 

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3 Most Common Mistakes in B2B Sales Leadership: Mistake #1

You might say there are dozens of reasons (or shall we call them ‘excuses’) when we don’t lead our teams to sales success. But when I look at my experience, I’ve picked what I consider the top three culprits that I believe have the biggest impact:

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Product Video Scripts Get Better with 3 Constraints

Somewhere I read once: "Without constraints, innovation diffuses in every direction." The constraints when trying to solve a problem through innovative solutions might be the budget or the time you have to solve the problem, or the people and resources you have to work with. These kinds of constraints force your mental and creative energy to focus within a set of boundaries, channeling that...

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3 Questions to Ask Before Making a Marketing Video

Whether you’re an enterprise company, a small startup or a one-man show, any size company can benefit from producing marketing videos. Video has become one of the hottest forms of marketing, and for good reason. As attention spans grow shorter and the need to be instantly entertained continues to rise, video solves these needs. It’s fast-paced, visually engaging, and the best part: you can...

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When is the Right Time for a Live Product Demo?

Source: Flickr, Hiking Artist, licensed under CC

There are many different sales methodologies out there in the world and all of them claim to have the most effective sales approach. To name a few, theres solution selling, challenger selling, trust selling, scientific selling, and strategic selling.  To name a few more, there's SPIN selling, AIDA selling, needs satisfaction selling,...

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How to Demo: 3 Tips for Product Managers

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Zapier Review: Brilliant SaaS Back Office Automation

How do you add a MailChimp contact into the HighRise CRM? Or, how do you get an invoice from Chargify into QuickBooks Online? These are just two examples of the challenge of integrating web-based applications.

Because SaaS (Software as a Service) is web-based, one of its primary benefits is the ability to integrate with other SaaS products, theoretically making your life easier. This is...

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What is Neuroplasticity and How Does It Affect Us?

By Scott Rafferty, CBDO at  DemoChimp@Scott_Rafferty

Lumosity, claiming the brain health benefits of their games are based on the science of neuroplasticity. The other day, my spouse asked me “what is neuroplasticity?” Luckily neuroplasticity is a topic that has fascinated me for the last 7 years, and is one of those concepts that, once you understand, will inform how you see and interpret...

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Your Body Language Shapes Who You Are — TED Talk

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