Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    App Update: Introducing Demolytics

    We recently made a significant release to our system! We're excited to introduce you to the new analytics you will see throughout the app.

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    How Much Demo Do You Really Need?

    By Peter Cohan, Founder and Principal of The Second Derivative Imagine you’ve decided you need to improve your sales forecast and pipeline management system – you are using...

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    4 Tips to Finding a Useful Reseller Partnership

    Source: Flickr Alfonso Pierantonio, Licensed under CC One of the most frequent preoccupations (and stresses) of SaaS leadership is how to expand reach and sell to more...

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    How Demo Automation is the New Printing Press

    The printing press revolutionized the world by making knowledge easily and quickly accessible to anyone. Before its arrival, all written material had to be hand copied. So how...

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    What are Product Integrations and How Can They Be Useful to You?

    By Scott Rafferty @Scott_Rafferty These days product integrations are one of those buzz terms you hear about on an almost-annoying frequency. Well, there’s a good reason for that...

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    5 Tips to Making Product Demos That Sell

    Source: Flickr Ronaldo Ferreira, licensed under CC I was talking with my friend Danielle who has been in the sales and consumer feedback industry. We got on the subject of...

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    Are Product Demos a Waste of Time?

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    3 Most Common Mistakes in B2B Sales Leadership: Mistake #1

    You might say there are dozens of reasons (or shall we call them ‘excuses’) when we don’t lead our teams to sales success. But when I look at my experience, I’ve picked what I...

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    Product Video Scripts Get Better with 3 Constraints

    Somewhere I read once: "Without constraints, innovation diffuses in every direction." The constraints when trying to solve a problem through innovative solutions might be the...

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    3 Questions to Ask Before Making a Marketing Video

    Whether you’re an enterprise company, a small startup or a one-man show, any size company can benefit from producing marketing videos. Video has become one of the hottest forms of...

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    When is the Right Time for a Live Product Demo?

    Source: Flickr, Hiking Artist, licensed under CC There are many different sales methodologies out there in the world and all of them claim to have the most effective sales...

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    How to Demo: 3 Tips for Product Managers

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    Zapier Review: Brilliant SaaS Back Office Automation

    How do you add a MailChimp contact into the HighRise CRM? Or, how do you get an invoice from Chargify into QuickBooks Online? These are just two examples of the challenge of...

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    What is Neuroplasticity and How Does It Affect Us?

    By Scott Rafferty, CBDO at Consensus, @Scott_Rafferty Lumosity, claiming the brain health benefits of their games are based on the science of neuroplasticity. The other day, my...

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    Your Body Language Shapes Who You Are — TED Talk

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