Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    That Cranky Lead Might Be a Golden Prospect

    How can you spot a prospect who is going to lead to a sale versus one who isn’t?

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    Follow Up Faster for More Engaged Prospects

    Make more calls. Send more emails. Use LinkedIn more.

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    Why Sales Should Pitch In on Company Content

    It's a common issue. Sales and Marketing don't collaborate enough on the creation and sharing of company content. It stalls sales and causes delays in meeting company goals.

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    Trouble Closing Sales? It’s Not Them, It’s You

    People tend to distrust Sales. According to Forrester, 59% of buyers prefer to do research online instead of interacting with a sales rep.

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    To Close a Sale, Slow Down Just a Little

    In sales, it gets easy to think you have all the answers.

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    Being a Trusted Advisor is More Than Just Doing Your Homework

    “Trusted advisor.”

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    Is Real-time Sales Content Delivery Even Possible?

    Yes. But let's back up a minute and look at the challenges.

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    Timely Sales Questions We Aren’t Asking Prospects But Should

    Recently we wrote about how salespeople tend to launch right into talking about their own products and services, without taking the time to listen to the buyer.

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    Why Marketing and Sales Need to Get Extra Cozy

    You see those marketing guys sitting across the room? You know, the team that sends you unqualified leads that you have to toil over to convert into closed sales? Well, it’s time...

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    Sales Should Stop Chasing Titles and Focus on This Instead

    Often in sales, we work hard to get contacts within an organization. We shoot for the title that is highest on the totem pole, thinking that their power will be enough to drive a...

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    Become a Skilled Change Expert (or Sink Like a Stone)

    "Come gather 'round Sales,

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    Highlights from InsideSales.com's Accelerate16

    By Hilary Bird, Marketing at Consensus,@Hilbonix

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    How to Increase Close Rates By Knowing Your Buying Group

    Let’s say you’re in hot pursuit of that sale. You’ve wisely identified your mobilizer and taken the time to help them map out a compelling vision and a plan to share that vision...

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    Is Your Sales Content Personal But Still Sending Mixed Messages?

    If you're in Sales, you might feel like a closed sale is harder to get than ever before. But it’s not necessarily your fault. Chances are, the buying group is also complicating...

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    Creating Engaging Sales Content Is Still a Major Challenge

    Few marketers know customers the way that salespeople do.

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