Consensus

The Scaling Presales Blog

Explore original research and thought leadership for Presales, Buyer Enablement, and B2B go-to-market disruption.

    How To Generate Qualified Webinar Leads with Demo Automation

    This How-To Consensus blog is part of theMarketing-Lead Generation / Product Education / Lead QualificationUse Case

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    Five Spots Where Marketing And Sales Alignment Isn't Enough

    There's been a lot of discussion aroundsales and marketing alignmentrecently - but figuring out which efforts are worth going the extra mile for is hard. Pat Spenner ofCEB has...

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    How To Boost Demo Views with Social Marketing

    This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use Case

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    How to Record Your Own Demo

    How to Record Your Own Demo with Screencast-O-Matic & Consensus This How-To Consensus blog is part of the The Basics - Getting Started Series

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    Highlights from Sales Stack Seminar: ZoomInfo & Consensus

    "This [Consensus] is video. It’s on demand. Your buyer can watch these videos anytime, anywhere, and at their leisure - which is key because you’ve empowered your buyer to take...

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    How to Develop Executive-level Relationships in Strategic Accounts

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    It’s Not All About the C-Suite: Why SDRs Should Prospect Multiple Levels Within An Organization

    "Anyone working in client-based outsourced lead gen knows this conversation all too well:

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    Selling to Skeptical Technical Decision Makers

    Among the decision makers you need to convince, it's the skeptical ones that cause the most anxiety. By effectively coaching your mobilizer, you should be able to assuage many of...

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    How to Gain Access to Key Decision Makers: What World-Class Performers Do Differently

    "Imagine you are traveling with your laptop and your smartphone. For some reason, you are stuck in the desert, and you have no Wi-Fi connection whatsoever. It means you have no...

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    It's Time For B2B Sales To Be A Little Bolder

    Are you killing your momentum at the end of the B2B sales process? I present an argument for bold, unabashed salesmanship:

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    Meet the Modern B2B Buyer(s)

    Shelley Cernal of Knowledge tree recently wrote about the "Modern B2B Buyer," and 5 things salespeople need to know.

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    This is Your Brain on Sales Personalization

    Wouldn't it be great if every one of your outgoing sales calls was received with unbridled enthusiasm?

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    Better Empathy: The Salesperson's Key to the Buyer's Heart

    Today's sales climate is based on the idea of relationship selling.According to a survey by Zogby and Velocify, by the time buyers fill out a contact form, they've already...

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    Effective B2B Sales Tip: Rethink Your Overreliance on Email

    If you’re a salesperson, chances are, you spend a lot of time in your inbox.

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    Effective B2B Sales Tip: Learn the Art of the Personalized Demo

    So much rides on sales demos, and so much can go wrong.

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