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[Podcast] How to Overcome Group Buying Dysfunction and Close More Sales

Podcast interview by Shye Gilad and Craig Moen of Business Owners Radio, post by Hilary Bird of Consensus

"...one of the things that we consistently ran into [in b2b sales] was selling into groups of buyers. When you're selling into other companies, you're constantly running into different stakeholders, decision makers, influencers, procurement and so on - and they all have a different role to play and different weight in the decision making process. And so that's been a challenge that I've thought about and wrestled with for many, many years." - Garin Hess, Founder and CEO of Consensus

 

b2b sales buying dysfunction sales personalizationCraig Moen interviews Consensus Founder and CEO, Garin Hess, in Business Owners Radio's latest podcast episode. As Craig and Garin explore the B2B sales world, and what inspired the founding of Consensus, Garin says:

"...I started thinking about how we solve this problem that we're now calling group buying dysfunction. I didn't think of it in those terms at that point, but I just looked back at my own experience and said 'where are the pain points that matter to me in business? And how could I develop technology to help other business owners get past those pain points more efficiently? Because for me, to have the energy and enthusiasm to build a business, it generally needs to be around solving a pain point that I've personally experienced. I can get very passionate about solving that because it's one that I've lived with."

Hear the full podcast episode from Business Owners Radio here.

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