Hilary Bird

Recent Posts

How to Avoid Bad Sales Demos by Using Old School Wisdom


Think back to when you were a fourth or fifth grader and assigned your very first solo presentation. You got an adrenaline rush just thinking about doing that presentation due in two weeks. The dread of doing it consumed your thoughts for the rest of the day. How were you ever going to live through this?!

Was that just me who thought like that?

In any case, all good presentations require...

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Explainer Videos Versus Demo Automation


WordStream defines explainer videos as, “short online videos used to explain your company’s product or service”. Their purpose is to educate your audience on what you’re offering in a short and sweet manner. An explainer video is less lengthy and in-depth than a product demo, but more thorough than a promo video. A reported 76% of marketers plan to increase their...

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CONSENSUS™: More Than a YouTube Demo

When it comes to sales and marketing videos, YouTube has become the go-to platform and the platform that all other ones are measured against. Why? Because YouTube is free, simple, and popular. When telling prospects about CONSENSUS, we hear a lot of: “why would I use CONSENSUS when I can use YouTube and get the same thing for free?” Simply put, you’re not getting the same thing. We've talked...

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10 Tips for Twitter Business Marketing

Why Use Twitter for Business Purposes?

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