Chase Lewis

Recent Posts

Why Personalized Video is Revolutionizing the Sales Process

One year ago TechCrunch proclaimed that 2016 would be "The Year of the Sales Stack." They were right; the technology a company adds to its sales stack can really make or break its competitive edge.

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Don't Fear Being "Pushy" and Get an All-Access Pass to Decision Makers

You've got your foot in the door and your prospect is expressing interest in your product. A salesperson's follow-up is absolutely critical to get right because this prospect is only the tip of the iceberg for your sale. They're like a gate; getting them to open up gives you access to the rest of the decision makers that will make or break your sale.

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B2B Advertising That Actually Converts: Landing Page + Consensus Demo

This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use Case

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How to Create Interactive Video Content from Trade Shows & Events

This How-To Consensus blog is part of the Marketing-Lead Generation / Product Education / Lead Qualification Use Case

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Selling to Skeptical Technical Decision Makers

Among the decision makers you need to convince, it's the skeptical ones that cause the most anxiety. By effectively coaching your mobilizer, you should be able to assuage many of their concerns; however, some nuts are harder to crack. Enter: the skeptical techie.

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It's Time For B2B Sales To Be A Little Bolder

Are you killing your momentum at the end of the B2B sales process? I present an argument for bold, unabashed salesmanship:

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This is Your Brain on Sales Personalization

Wouldn't it be great if every one of your outgoing sales calls was received with unbridled enthusiasm?

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Better Empathy: The Salesperson's Key to the Buyer's Heart

Today's sales climate is based on the idea of relationship selling. According to a survey by Zogby and Velocify, by the time buyers fill out a contact form, they've already researched you online extensively. Buyers already know far more about you than you know about them, and they have high expectations for your continued follow up.

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